After being told by a careers adviser, “If you want an apprenticeship, be a hairdresser”, Jo Farrell went on to become a leader in the construction sector.
Today Jo is a champion for women in male-dominated industries, working closely with governments, industry bodies and unions to help them recruit and train women in trade roles.
In her presentation at a Speaker Bureau lunch, Jo urges women to stand up outside their comfort zone to support other women and highlights the importance of male allies to help drive change.